Christie's
Sculpting Paradise: The Collection of Marie Lalanne
Studio At Large led the concept, design, and production of all branding and marketing materials for Sculpting Paradise: The Collection of Marie Lalanne, an extraordinary 157 objects auction at Christie’s dedicated to the paradigm-shifting sculptors Claude & François-Xavier Lalanne.
To build anticipation for this milestone sale, we developed a global campaign spanning digital, social, print, including exhibition design of the highlights preview at the Kering Group’s Paris headquarters on the grounds of the historic Leannec Hospital.
Inspired by the Lalannes’ transcendent artistry, our strategy positioned Sculpting Paradise as both a commercial and cultural milestone, reinforcing their enduring legacy through refined branding and compelling visual storytelling.
Video:
Sculpting Paradise: Chapter 01
The Garden of Eden

Video:
Sculpting Paradise: Chapter 02
Magic & Mystery

Video:
Sculpting Paradise: Chapter 03
Mischievous Creatures

Exhibition Design:
On October 22nd and 23rd, 2022, Kering Gardens became a temporary showcase for selected works from the Sculpting Paradise collection by Claude and François-Xavier Lalanne.
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View Exhibition Page >

Digital:
Christies.com Lot Page
View Sale Page >

Branding: Auction logo
