Oribe

Oribe Holiday: Let's Get Tressed
 

After a year of limited social gatherings, the 2021 holiday season marked the triumphant return of festive occasions and the opportunity to go all out. "Let’s Get Tressed" is a rallying cry for indulgence in beauty and self-expression, capturing the excitement of turning heads and making an entrance. Whether it’s a bold blowout, a sleek updo, or glamorous waves, this campaign champions the power of hair to complete the perfect look.

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The goal of this campaign was to create engaging, social-exclusive holiday content that celebrates the joy of getting dressed up again. With a focus on accessibility and high-impact creativity, this budget-friendly campaign leveraged iPhone-shot video for an intimate, real, and celebratory feel, while campaign photos maintained a polished, high-quality aesthetic.

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