The launch campaign for Furtuna Skin's Cleansing Oil Balm was developed to blend nature with luxury, reflecting the brand’s commitment to exceptional, science forward skincare made with organic, wild-foraged ingredients. The creative direction of the 360° product launch campaign solidified Furtuna Skin’s position as a leader in sustainable luxury skincare while driving excitement and demand for the Cleansing Oil Balm. Key elements of the campaign included photography, tone, creative strategy, a launch video, social media content, packaging, direct mail, retail and PR materials. Content was designed to highlight the product's transformative qualities and further reinforced the brand’s focus on purity, efficacy, and sustainability.