Louis Vuitton

Scarf Product Launch
 

Commissioned by Louis Vuitton, Studio At Large developed this short film presenting the maison’s 2014 scarf collection through a surreal and poetic visual narrative. Studio At Large collaborated with director Yvan Fabing to create a dreamlike sequence where scarves drift, twist, and unfurl midair—transcending traditional product presentation.

The creative direction aimed to elevate the scarf beyond fashion accessory, reimagining it as a sculptural object in motion. Lightness, fluidity, and air became central themes, turning each scarf into a performer within an immersive, kinetic environment. The approach emphasized craftsmanship, pattern, and texture—inviting viewers to experience the elegance of Louis Vuitton through movement.

The film was widely praised for its poetic interpretation of a fashion staple and was used across digital and in-store platforms to support the collection launch. It remains a reference for luxury accessory storytelling, demonstrating how abstract beauty and strong brand identity can coexist in motion.